The Enterprise Decision Management Summit has much to offer. It showcases technology and approaches that
bring together the business and IT. It offers case studies from both technical and non-technical perspectives,
how-to advice on organizational change and practical guidance on adoption and use of innovative ideas.
Many different groups can benefit from attendance.
Business Executives and Managers
Business executives and managers struggling to implement effective risk management or customer experience
programs, marketing executives aiming for true personalization and effective loyalty programs, product
and service owners trying to reduce their time to market and many others should attend the summit to find
out how EDM can deliver these benefits.
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IT Executives and Managers
CIOs and others struggling to deliver the agility their organization needs while maintaining and improving a
legacy portfolio, or finding that business process management is not resulting in straight through processing
as well as those looking for ways to put all the data they have captured to work should attend.
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Business People
Business people working on existing business rules or data mining/analytic projects as well as those
frustrated by the progress of their IT projects should attend the summit to find out how they can be an
effective part of innovating their organization’s systems.
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IT Professionals
Whether an architect working on an existing business rules project or a project lead struggling to keep
code up to date with constantly changing requirements, IT practitioners will get the practical advice
they need to put the technologies and approaches of EDM to work in their environment.
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Business Rule Practitioners
Experienced business rule practitioners should attend for the chance to meet and share with the best and
brightest in the business rule industry and to see how EDM builds on business rules for even greater success.
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Data and Analytic Practitioners
Data miners, decision scientists and other analytic experts should attend to see how business rules and
analytics complement each other and how advances in technology and methodology are reducing deployment
time and improving analytic results.
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Whole Teams
One of the most effective ways to use the Summit is for a whole team, or representatives of it, to attend.
Shared learning, common understanding of technology and the ability to attend all the various tracks make
for a great value, especially as teams signed up together earn a discount.
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