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Why You Should Be Using Enterprise Decision Management ...

The world is changing fast and changes such as the growth of outsourcing and Internet retailing are increasingly affecting the way you must operate. Some see these trends as creating opportunity while others will try to minimize change. Given the importance of your information systems, you will need systems smart enough to drive your operations effectively in this new environment. Enterprise Decision Management or EDM delivers these kinds of systems.

What Enterprise Decision Management Is

Enterprise Decision Management, or Business Decision Management as it is sometimes known, is an approach for automating and improving high-volume operational decisions. Focusing on operational decisions, it develops decision services using business rules to automate those decisions, adds analytic insight to these services using predictive analytics and allows for the ongoing improvement of decision-making through adaptive control and optimization.

Little Decisions Add Up

Peter Drucker once said “Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake”. Your front-line workers and information systems interact directly with your customers. They make crucial decisions about how your organization treats your customers. Although the individual influence of each operational decision is small, their cumulative effect can be huge. The large volumes involved in operational decisions mean that their cumulative impact can meet or exceed that of strategic decisions.

Change Is The Only Constant

Your enterprise undergoes change all the time—and faster every day. Like entering into new markets. Introducing new products. Complying with new regulations. Making new agreements with customers and suppliers. Changing business direction through mergers, acquisitions, alliances and divestitures. Your systems and procedures must keep up.

EDM builds on the proven ability of business rules technologies and approaches to deliver agility. Application or services built with business rules are deliberately architected for continuous change. Even better, a business rules approach puts the business owners in the driving seat for change.

What Business Rules Are

Business Rules are literally the rules by which you do business. In EDM, business rules represent your core business policies and decision criteria. They control and shape the actions you take—your business behavior—by making decisions. They are the essence of business know-how.

Enterprise Decision Management is happening now

EDM concepts and technologies are widely available and proven in many domains. Now is the ideal time to adopt it more broadly. The increasing sophistication of business rules technology, analytic modeling techniques, optimization and simulation mean more decisions can be automated. The adoption of Business Process Management (BPM) and Service-Oriented Architectures (SOA) makes it easier to “plug-in” automated decision services. Organizations have more data and understand it better than ever before thanks to years of investment in enterprise applications, data warehouses and BI. All the pieces are in place and some companies are starting to separate themselves from the competitors using EDM. It is time for you to do the same.

Convinced? You can get pricing and other information here or register here.
Still not sure? Check out who should attend here or join our mailing list here.